Muhammad, Kususma Winarta and Sri, Wijiastuti and Darsono, Darsono BRAND IMAGE, HARGA DAN FASILITAS BERPENGARUH TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN JASA BUS PARIWISATA (Survei pada Konsumen PT. Kusuma Trans di Kabupaten Klaten). Jurnal.
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Abstract
PT Kusuma Trans is one of the companies engaged in tourism transportation services to consumers. To maintain customer satisfaction at Pt Kusuma Trans always strives to meet the needs of consumers, one of which is to increase introducing to the public about the products of services provided to get a good image, pricing in accordance with market capabilities and provide comfortable facilities for bus users. The purpose of this study is to determine the influence of brand image, price, and facilities on consumer decisions to use the services of Tourism bus PT. Kusuma Trans in Klaten regency, Central Java. This research method uses survey research. Data collection using questionnaires with likert scale, data analysis using multiple linear regression. The results of this study showed that the value of the constant (a) : 3.552 marked positive, variable coefficient brand image 0.273, variable coefficient price 0.229, variable coefficient facilities 0.215 the conclusion of this study is that Brand image, price, and facilities significantly affect consumer decisions to use the services of Tourism bus PT. Kusuma Trans in Klaten
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Ikawati Hadi Utami A.Md |
| Date Deposited: | 15 May 2023 02:57 |
| Last Modified: | 15 May 2023 03:43 |
| URI: | http://repository.utp.ac.id/id/eprint/1073 |
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