Evi Putri Permatasari, C0120005 (2022) ANALISIS PENGARUH CITRA TOKO, WORD OF MOUTH (e-WOM), PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN ULANG DI VIVA PET SHOP SUKOHARJO. skripsi thesis, Universitas Tunas Pembangunan.
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ANALYSIS OF THE INFLUENCE OF STORE IMAGE, WORD OF MOUTH (e-WOM), THE PERCEPTION OF PRICE ON PURCH.pdf Download (328kB) |
Abstract
Viva Pet Shop Sukoharjo through social media to promote a product and form a community or a group online to consumers who like the brand-brand food products of animals that are used to develop a community or a group online that allows the occurrence of a social interaction electronically that encourage the occurrence of electronic word of mouth. Electronic word of mouth is positive or negative statements made by potential customers, customers ' actual and former customers about a product or company through the internet. The purpose of this study is to determine whether there is a simultaneous influence of brand image, Word of Mouth (e-wom), and the perception of price on consumer purchase decisions in a Pet Shop Sukoharjo. This research is quantitative descriptive using multiple linear regression analysis and hypothesis test.data collection using a questionnaire. The results of this study stated that there is the influence of the interaction between store image, Word of Mouth, and the perception of price on consumer purchase decisions in a Pet Shop.
| Item Type: | Thesis (skripsi) |
|---|---|
| Uncontrolled Keywords: | Pet shop, price perception, repeat purchases,store image, the electronic word of mouth |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Fredi Yulianto A.Md.S.I |
| Date Deposited: | 14 Nov 2022 07:06 |
| Last Modified: | 01 Sep 2023 06:07 |
| URI: | http://repository.utp.ac.id/id/eprint/304 |
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